
Applied AIfor the enterprise
ASH is a national AI platform for Kazakhstan’s banks, telecom operators and digital government. It runs on‑premise, inside your perimeter or Kazakhstan’s sovereign perimeter.

Understands customers the way they speak
ASH is a home-grown national platform, built in partnership with a global leader in voice AI. People switch between Kazakh, Russian and English mid-sentence, and the model follows them in one conversation.
- KZ ⇄ RU ⇄ ENthree languages in one conversation
- 100+languages the model understands
- 50+emotions in the ASH voice

A layer on top of your systems
ASH plugs into your systems and replaces nothing. AI employees work as one team, sharing knowledge, rules and security standards.
- National LLMour own model with Kazakh
- Voice AI & Agentic AIvoice, text and agentic workflows
- Knowledge & Document AIanswers from your knowledge bases and documents
- Computer Vision & Multimodalimages and scans
- Detailed Logging & Reportingevery interaction logged and reported
- Enterprise Securitydata and access protection
Your systems stay in place:core banking, CRM, DWH / BI, contact centre, scoring and anti-fraud, EDM, government services
Error-free service for industries where mistakes are costly

A bank that answers day and night
AI employees run the contact centre, lending, collections and compliance by the bank’s own rules.
- Contact centre in Kazakh and Russian
- Onboarding and KYC in one call
- Tactful debt collection

No more “press one” — just a conversation
One platform for calls, the app, the website and messengers. ASH reads the context: who is calling, from where, and whether there is an outage nearby.
- Plans, balance and roaming without IVR menus
- A tone that adapts to the caller
- The right offer at the right moment

One request. One answer. In your language.
ASH plugs into the channels the state has already built and takes on the flow of routine questions. The platform advises; an authorised employee decides.
- Receiving and registering requests
- Application status and appointments
- Healthcare appointments, no clinical decisions
Pilot first. Then scale.
The pilot runs on an agreed area, with KPIs fixed before launch. Then we scale what has proven itself on your data.
Pilot 30–90 days
One process: integration with core systems and KPIs agreed before launch.
Scale
3–5 AI units working in core processes.
Network
A network of AI employees covers the organisation’s main lines of business.
Ecosystem
A full ecosystem: AI units across all lines of business, integrated with industry systems.
Infrastructure
ASH becomes the organisation’s core digital AI infrastructure.
Let’s discuss your first use case
An ASH representative will walk you through the platform and help draft a pilot plan.
- Online or in person
- A look at your task and data
- A reply within one business day
Pick a time that suits you
Opens the ASH calendar with open slots and an email confirmation.
Choose a time(opens in a new tab)or email us:a.ashimov@ash-kz.com
